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By Melissa Schweyer on March 30, 2015 • ( Leave a comment )

5 Tips to Help Your Company Speak Up & Engage in Political Debate

With the changing landscape of politics here in North America–and with the recent signing of the “freedom religious” bill in Indiana–many companies have been confronted with a very unique situation. […]

By Melissa Schweyer on March 23, 2015 • ( Leave a comment )

Book Review: The Conscience Economy: How a Mass Movement for Good is Great for Business

In order to understand today’s landscape of major business trends, we must look outside of the traditional boundaries of the business world. Steven Overman, CMO at Kodak and author of […]

By Melissa Schweyer on March 16, 2015 • ( Leave a comment )

What to do When You Get Lost in a (Data) Forest & Other Employee Engagement Tips

You hear it all of the time: “get a handle on your big data,” “use big data to transform your business” and “the future is data.” I hate to break […]

By Melissa Schweyer on March 9, 2015 • ( 1 Comment )

Getting it Right Pt. 2: Embracing Integrated Corporate Philanthropy & Pro Bono Work

As I mentioned in my post last week, Getting it Right Pt. 1: How to Give Meaningful Corporate In-Kind Donations, corporate philanthropy and CSR (more broadly) work best when initiatives […]

By Melissa Schweyer on March 2, 2015 • ( 1 Comment )

Getting it Right Pt. 1: How to Give Meaningful Corporate In-Kind Donations

So long are the days where companies could write a cheque to a charity once a year and declare their corporate responsibility. Thankfully, corporate philanthropy has come a long way […]

By Melissa Schweyer on February 23, 2015 • ( 5 Comments )

Crowdsourcing & Purchasing Power: Why Consumer Insight Matters

A paradigm shift between consumers and companies is gaining momentum as the power dynamics of their relationship transforms. Like never before, consumers have access to an overwhelming amount of real-time […]

By Melissa Schweyer on February 12, 2015 • ( Leave a comment )

Book Review: The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line

Last summer, John Elkington and Jochen Zeitz published a great read titled, “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line.” It effectively and effortlessly inspires, […]

By Melissa Schweyer on January 29, 2015 • ( 1 Comment )

Corporate Travel & Workplace Commuting: It doesn’t have to be the Elephant in the Room

We know that the health of a company correlates strongly with the well-being of its employees. Happy and fulfilled employees generally work harder, build stronger loyalties and become better brand […]

By Melissa Schweyer on January 20, 2015 • ( Leave a comment )

Does CSR have a Place in our Crowdfunded World?

It’s safe to say that crowdfunding is now one of the most effective mechanisms for raising money quickly, whether it be for a social cause, a startup business or even […]

By Melissa Schweyer on January 8, 2015 • ( Leave a comment )

The Top 10 CSR & Sustainability Trends to Look Out for in 2015

2015 is finally here and many of us by now have mapped out and planned our New Year’s resolutions. People are hitting the gym, registering for French lessons and committing […]

By Melissa Schweyer on December 23, 2014 • ( 4 Comments )

4 Tips to Help you Make your Company’s e-Commerce Site More Sustainable

With the holidays just around the corner, many of us avoided the chaos of shopping malls and opted for making our purchases online. If you’re a social entrepreneur or a […]

By Melissa Schweyer on December 9, 2014 • ( 2 Comments )

How to Become Part of the Social Entrepreneurial Community

Maybe you are a social entrepreneur, a small-business owner looking to make a difference or perhaps you’re a freelance writer, publishing stories about sustainability, CSR and social impact. Whatever the […]

By Melissa Schweyer on November 27, 2014 • ( 3 Comments )

Why Newsjacking Should be Part of Your Cause Marketing Strategy

From my perspective, opinions surrounding cause marketing can be segmented into three general groups. The first comprises of a group of individuals and companies who exploit the concept, stamping ribbons […]

By Melissa Schweyer on November 18, 2014 • ( 1 Comment )

Book Review: Liberating the Heroic Spirit of Business: Conscious Capitalism

I’m an avid book collector. I love to cultivate and search for books that suit my particular quirks. Nothing’s better than flipping through the pages of a new book that […]

By Melissa Schweyer on November 4, 2014 • ( Leave a comment )

6 Questions to Ask Yourself Before Launching a Cause Sponsorship Initiative

  The world of sponsorship is growing. Each and every single year we see billions being spent on sponsorship in North American alone. Like all corporate initiatives, sponsorship projects can […]

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Melissa Schweyer, CSRtist

CSRtist; Melissa Schweyer

Hi and welcome to CSRtist.com. My name is Melissa Schweyer and I’m a CSR "artist" who’s passionate about inspiring effective corporate good.

Unlike a conventional artist, I don’t really paint, take photography or create music, but I do develop thoughts, ideas and new ways of thinking about corporations and how they can make a positive impact on our world. I also draw inspiration from others’ concepts, opinions, designs and examples of effective and meaningful corporate social impact.

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