With the changing landscape of politics here in North America–and with the recent signing of the “freedom religious” bill in Indiana–many companies have been confronted with a very unique situation. […]
In order to understand today’s landscape of major business trends, we must look outside of the traditional boundaries of the business world. Steven Overman, CMO at Kodak and author of […]
You hear it all of the time: “get a handle on your big data,” “use big data to transform your business” and “the future is data.” I hate to break […]
As I mentioned in my post last week, Getting it Right Pt. 1: How to Give Meaningful Corporate In-Kind Donations, corporate philanthropy and CSR (more broadly) work best when initiatives […]
So long are the days where companies could write a cheque to a charity once a year and declare their corporate responsibility. Thankfully, corporate philanthropy has come a long way […]
A paradigm shift between consumers and companies is gaining momentum as the power dynamics of their relationship transforms. Like never before, consumers have access to an overwhelming amount of real-time […]
Last summer, John Elkington and Jochen Zeitz published a great read titled, “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line.” It effectively and effortlessly inspires, […]
We know that the health of a company correlates strongly with the well-being of its employees. Happy and fulfilled employees generally work harder, build stronger loyalties and become better brand […]
It’s safe to say that crowdfunding is now one of the most effective mechanisms for raising money quickly, whether it be for a social cause, a startup business or even […]
2015 is finally here and many of us by now have mapped out and planned our New Year’s resolutions. People are hitting the gym, registering for French lessons and committing […]
With the holidays just around the corner, many of us avoided the chaos of shopping malls and opted for making our purchases online. If you’re a social entrepreneur or a […]
Maybe you are a social entrepreneur, a small-business owner looking to make a difference or perhaps you’re a freelance writer, publishing stories about sustainability, CSR and social impact. Whatever the […]
From my perspective, opinions surrounding cause marketing can be segmented into three general groups. The first comprises of a group of individuals and companies who exploit the concept, stamping ribbons […]
I’m an avid book collector. I love to cultivate and search for books that suit my particular quirks. Nothing’s better than flipping through the pages of a new book that […]
The world of sponsorship is growing. Each and every single year we see billions being spent on sponsorship in North American alone. Like all corporate initiatives, sponsorship projects can […]
