Business model makes sales online before sending them to print

Lulu Press is on a mission to make publishing services affordable. And its latest project is shaking up the academic press world.

Lulu waits for books to be purchased online before sending them to print. Using the same buyer-to-seller (writer-to-reader) dynamic, the press recently launched a new subdivision called Glasstree Academic Publishing specifically tailored to the needs of academics.

Lulu uses a modernized pricing system, borrowing experience and best practices from the sharing economy model. The press takes a cut of revenue each time a published book is sold, minimizing or eliminating its upfront fees to authors.

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