Kayle Kaupanger, Unsplash

About a month and a half ago, the founders of B Lab — Andrew Kassoy, Bart Houlahan and Jay Coen Gilbert — published an open letter calling on all businesses to act as a force for good.

Founded in 2006, B Lab is a nonprofit organization, committed to a vision where businesses not only compete to be the best in the world, but also the best for the world. Most commonly, B Lab is known for driving systemic change with the certification of B Corporations.

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